Volvo Cars, 2018 to 2021
Automotive HMI
Driver display, HUD and centre display, concept to production.
From imagination to shipped product.
Principal Designer, AI, Systems and Creative Direction
Clients
Selected work
I design complex products, and the AI workflows that ship them.
Victron Energy, 2022 to 2026
Energy
One interface for every Victron system, from a weekend van to an off-grid home.
HOC Yachts and Victron Energy, 2016 and 2025
Marine
A helm chart plotter, then electric propulsion monitoring.
Generation, synthesis, automation
AI in Practice
Generated visuals and agentic workflows, from idea to shipping work.
Identity, web, 3D, music software
The Creative Range
Elektron Overbridge, brand identities and interactive 3D.
AI in practice
71 → 90
- Agentic MCP design pipelines
- AI adoption workshops and use-case prioritisation
- Generative motion and product visuals
Twenty years across product UX, interfaces, motion and brand.
I’m a creative lead with a systems backbone. I’ve run the full arc: research, concept, visual language, motion, the design system and the ship date. Lately I’ve rebuilt that arc around AI, for faster exploration with the same taste.
I work independently through Levin Design AB. I set direction, and I keep enough craft to make it concrete.
- 2026 to nowLevin Design AB
- 2018 to 2026Cliff Design, including Volvo Cars 2018 to 2021
- 2014 to 2017The Techno Creatives, Red Dot Best of the Best for Elektron Overbridge
- 2004 to 2012Earlier career
Let’s talk.
Based in Gothenburg, Sweden.